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CIGARETTE LABELING AND ADVERTISING HEARINGS C0 .~'[NITTEE ON~ COM~IE k(~E UN1T F'D STATES SENA [E EIGHTY-NINTI{ CONGRESS pI~T S~SSION O~ S. 559 and S. 547 ]3ILLS TO REGULATE LABELING OF CIGARETTES AND FOR OTHER pURPOSES PART 1 MAEO~ '2*2, 23, g4 25. '~. ~0, ~P~IL • ~*-ND 2, 1965 Serial 89-5 f ~[Ir iil~i lOT the US~ O~ th~ ~m~d tgee Oil ~nlme~ce 15 ~79 I~ S ~O~ERN~[7~NT P~IN~IN80F2'ICE WASTrING £O N 19~5 FC¢ sa~e by ~h~ $apednbn<1~nL o~ DocL~m~-t~, U S. G0~erzn~eat prlatmg Ofla~

CO~IMITTEE ON C0~I~CE W,\R~N G. ~AG~[ISO~ Washington, ¢I~i~ JOHN 0 PAS~TORE. Rhode I~an~ A S Mike] MO~0~l~Y. Oklak~m~ ~II[A N~ J. L~USCHE. Ohio V~NCE ~-A RTK~, l~d~an~ G~KLE W. MCGEE, ~y0min~ p}IILIP A ~A~T, Miehlg~ T~0~VARD W CA~NON, l~eva~ DANIEl, B BI~W~TER, M~ry~ad ~AUx~II~E B ~EI~]BE~(3B]I~ Oregon I~0$S B~j Tenn~Isee D~0I~RI~ C OS'~ON~ N~W ~m~hlre TSI<USTON B. ~iOR~0N l<~ntuck~ ~JG }~ $COTT, pe~n~vl~nl~ WINSTON L PR 0UTy. Vermon~ P~TE R H. DOMIN ~CK, Colorado

CONTENTS Psge Text of ~ 547 ....................................... 2 Tex o S 559 .................................... 3 Ag~n ey commeut~: D~partment of AgTimflture. = _ 98, 29 D~p~l hnezlt of Comr~roe ........ 2~ Depot t men~ of Defense ......................... 30 Dep~rtment of IIeM~h Educa%ion and Welfare ................... 22 DepaF[inent of Justice ............. 9111' Department of tke Treasury ..................... g16, 918 ]~lr~{% of Co]urfLl3ia Bo~rlt Of CO]~IFDi~siOII~rS ~ ~ J~edcral Trade Comra~slon _ 411 Federal Comm ~idc~ion~ Commission ............... 9]7 ~ e~ler~[ ACOOUlltillg OlI~c~ ................ QI6j D]~ 1~ ~liaT, al Sclence I~oundation ........................... 3J Stateme~t~ of B.*rYetL Dr. Rl~yrndmd J chief of thoracic sul~ery Detmlt MemorlA and SL Joseph Mercy ~{ospkal~, I)~id Whitney ~uildJ~g~ Detroit, Mich ................. 783 [las~, Frm~k M, p]'ofesso~ iu,h~£tlul ~dmlnistradm, %h~ Krannert School of h,du~triaI Adminlstra %n, Putdu~ Universiky, Lafayette, Ind 640 Bennett, Hen. WMlsce F., U.S S~n/,tor from Utah _ 9 Be~uer, Dr. Mary /{, plof~sor of health cdueatlon, Ohio ~tn/e Uni- versity Columbus Ohio for lhe Azaetiean Assocl.diou fo~ Hed~h Phy~ c~ ~ducfl~ ov & Recreation, a departmerlt of the N~tioDal Edl] eM/on A~qo ciat i~, _ 705 ~1e% M/S. Myron I%. mtilonM ehfirman, (!emmi~tc~ on Logi~]atior~ l\-asion~l (~ou~ress of ]~ll%s & T~schers~ pre~en%ed by },[r~. Thom~ Kouzes, 624 B~rkley Drive, F~irfax, Va ............ ~37 B~wiflce, Prof K A, ~soci~te professor of s~istics, University of Chicago Chicago, I11. 814 ~ucfold~ ~)r. Thomas, profe~.~or of thoracic ~urge~: Washi~gson lni ~ersky, ~t Louis, 5{0 26g ~urney, Or Leroy E. vice p~sident of heglih ~c~enee~ Temp]~ UnL versitv, Phfi~delphia~ Pa, aoco npan ed by Dr, ~ o ton I. ] e~i)l, chief "I)e ~rtmenI of I~pidcmlolo~T, i~osw~ll Par ?, e no a I s - rut% Bu~a o, N ¥~ oil beh.~]f of ~oHcsn Public Heahh A~SOCI~- tion ..................... 141 Carlile, Dr. Thoma% chah'msa Comrnittee on Tobacco and Cancer, Aineric-+n C~ncer Society, the Ma on C n c, Sea e, %~a h , ~ccom- p auie~l by Dr. Oscar Auct b~ck, professor of p ~tbo]ogv at New York ~e~i~a[ College New York, N Y~ o~ beha o A~e can C~ncer ~ocle~ _ ....................... 1~7 O~rnes, Dr William H., Salt Lake Oi~y Gen~-al Ho~pilal, Salt Lake City, Utah ............... 735 C~n., De. O,nmc, professor ia surgery at the University of Tcn~aessee College of M*~ieiue, Menlplds, Teml 711 Clerf, D~. Louis H., pl~fes~r of Layyngol~gy m~d bl~n~ho e~ophagol ogy, cu~crkus, Jeff r~on h~edical College Fhibdclphht Fa ........ 325 Coopcr, lion. John ~herm~m U.S. S~,mtor fwm Ken4~ckv 895 Crissy, Dr ~ am , . E., pro ~or of marke1~ng a d associate dc=au of he Gradua%e School of Bnsir~c~s Admfi:tztraticm, Alichigm~ St~e l-Mwrsity, Lm~s~ , Mizh .... 55~ Dixon, h~sn. paul l~nd ~l'~irm~u Federal Trade Cormni~slon ae- C4/~n]~rded by John ~. ~nfSr, glo~l, ~istt~nt to the C!/I~ilm~TI Joh,t N. ~'/e~]ock, D~'xecutlve ])ir(,c%i)t Charles ~wemlev, C}ief~ an<l Frederick I~o~u~ Collie ~ Div 5 e?/ Of D~coptive Pl&~li~(s~ Fill](l and Drng Advcrtishlg~ [,'cdutlt] Trade Coma 5~ on %'a Dg on> D.C .............. i ...... 407, 4H, 465

8~ t~nletx~s 0d~ontinRed Donnahoe Alan S ~tatlst[eian, executive vlef presid!mt, and a~i~t 2~mg pllblishor~ Piehmond T nv~s- spa eh and t,h( Rio unond iXew~ page Leader, PAehmo~d, Va ........ 272 ]EI"ViTq Hen. Sam J. ,It. U,8, S~na~lr h~m No±bh (3aloJina. - 387 Foe[e, EInGt~oI~, chairraan, ae~oinpa itcd by Dr, "dam d ~. Diehl, VD.C ~llaitraall~ National Inte~ageney Councl[ or~ Smoking and llealth, Ne~' York, N.Y ..... 103 Gray Bo~rna ~, eha raan of board~ aeco~/2pan[ed hy ~ff ~. T{a[um ~qee pre~icl~rt~ add encra[ 0oalise], 1{, J, l~@ynol]is Tobacco (30. Winston-Salem, N.(~, ............ 244 (Ire r~ Dr. Alvi% managing (lizector, Greet C~inlc, lIous~on, Tex - 381 l~ock~tt, Ol, B~berb 0., council for lobacco r~starch, New York, ~N.y ............ 807 lluff, D~,rrell, Pacific Grove, Ca]Jr 740 James, I)r (h~*rge, e01nlrti~io~er of hoMbh, O(pat~ulott of 14eslth, city of New York~ New York NY .......... 691 Jtnkln% Dr. DaMel E,, B~y or University College of ~,led~eine, Homsion, for the National 2ubereulosls Assoe~a~io~ New York, N. y .............. - -.. 226 Xatz, Dr LolXlS N., direelor of the CardJovascn!m- ITmlItuL~, JMieh~ei ~e~se l/0spit~ ~nd )dedioM Cmlier Clficago, IlL, accmnpmded by Dr George Wakerlin. med%al dileuLor, Amel~0alx {cart ASSOC at on, N~w YO k, N Y - i- 152 ~{olodny, Joseph E., lrtematlng ([ire¢~or~ Nnt~omxl AggoeJAtiol2 of Tobacco Dis~Iibutors, New YI)rk~ N.Y., repre~elt~ed b5 Zigg3 hart% field Co01 d/ll~0r .............. 63f* ~L, lYtO~ radio ~ttt] TV station, SMt L~ke City, ~3tah, pre~ented by Rober~ W. Broker, of Wilkinson, Cragun & ]~kor, Washington, D.C - - - _ ............. 799 L~ngston, Y)r. H ram, chief of rg~y~ Chicugo SLabe Tuberculosis Sa,mto~inra Chium.o ill ............. 790 Lizzie, Dr. C3~mnee ~., Ellsworlh, 3 a ne 801 ~yer, D~ Jdill [L, Sr, t}mracac ~nd (udio~'~ular surgeon, Kansas Ci~y, Me ........................ 351 Mevn~r Gov l~ob~t B, ~dtr~inJst~ator, C~g~r*,bte Ad~er~isir, g Code, New ~ork, N.y., aoeomp',~rded b Joseph }]offma~l ...... 562 Moore, Dr. G~J~ge 2],~ diz~e~or and zhiof of sllr~/!ry, ]~OgWel] Park Mem0t IM Insti~ute, Buffalo, N.Y -. @.18 Blomn, Dr. ThomI~ J., pathologist, hlemoriM ]~ospital, Dmzviile, Va ....................... 280 ~io~, Hen. Frank E., U,S, Sen~Lor f~om /t~ ..... 13 Ob-r Dr. Williar~ J~,, patholo s%, dhee~or of Iid)o.~or{(~ ]<nicker becket II0spita , New ~ ork, ~,Y ......... 340 J~oys~el', IIon Fred ~ ~,l~e sens.tor, [Icnderson, ~.C., ropl'o~nilf~g Tob-±c0o G~owels I)f the United ~a~s .............. 641 ~. sek DJ" ]~O l'y ~ ~t~R ~$[~Dd ~.Y,* Coll$ultgtn~ it~ eard]ov~scl]le*r di~s~' i .S. Pub c l~eaith Rt~earch Hospital, Bvnien sLand, N.Y- 366 Saoh~, Dr. Bernice C., Seattle, Wash ...... 795 ~/ig@r Dr. ~or~ L 0o[l~il}t~it ill i~ec]~e~tl/'~arI~h~ oll BIIIoK]I~ ~nd heSltl~, p~i/salo (For, Lee), ~.J ................ 718 ~plUn% Dr. I~)onglas H.~ ptofoNaor of paiholog3 ~nd ohMrmml of Cae Depar%ment o~ P~ihulog~ a~ the Univ cr ~iLv of Tennessee, },iemphi~, Tenn ............. - ..... - 731 Sve~ ka, i~ rosla~ J. ~'~biDg%on, I) 0, 1724 T,~ lOT Street N~., Vt'~shington, DC ........ i ~ .... 877 T~bb, Harold ~3, prole~sor and el~ilrnan, D( p~rtmel] t of Oft~laI yngof gy TU &r,e ~zdvetsit , School of 51~/icir~e Nel~ 0rie~ns, L~., on be/¢,K of Dr Joseph ~ Ogura urofessor of ot~la~'ngologv, Wash- ington University, ~t. Louis, }~o.; Dr Alde~, 1I. 3Iiller~ h~d of dep~rsnlen~ end ellMeal pr0fea~or of sur err Department of 0to h,rvngolo,g~, VJnivor~ity of Cal~foln~a, ~chool of Medlcfn% Ltm An'geles, Cu if ~nd Dr. Qeorg~ A. Sissol] ciild~] Drofes~r of @o- l,lryngology, State University of New York, .'~ehool of Med~cme, .~)racnse, N Y .............. 377

C0~TENTS V 8$a O, menls o[--(3olltirl~ ed Terry~ Dr. Luther L, ~urgeon CeD~rfllt aceompgnlcd by Dr ,lsm~ Iltllldley Assistan~ Attorriev (~en~ll for Op[~r~tions~ Pub[io ]Iealth Sere.ire Dr. Daniel lIom, ~hlef Speei~,l Projoem Bec~ion, DLision of Chronic Disc~; ar, d Theodore E~l~ilbogclG A¢ llg A~ s ;a l~ago General Counsel ]De 5rbnl~[~ o/~ l~ED]~llI J~/lCari(Jll, and R elfare 31 Wolffe, Dr Joseph B., ~c~irccter. \Mley Folge Heart Hosp ta & ~,iedlcal Ccn4~¢r~ Norii8 ol'$n, la,~ ............ 724 ~rgnlell(~ subllllt L~x] Ablard, Chales D, },iagasine Pub]ishcrs A.ssoeisMon, Inc., New York, N.Y ...................... 938 • Mica George V. president the To)~tcco ~ t e .no 940 • Ml orb. ]Pcbcr %'V., on behalf of the A~SO(~I 9.t ion of Nat l(Jrlgl A(tver tmors ~c New York N.Y ........ 944 BeN, Fio~/srd H. code s,uthor ty dilcc or, NatlouM Associat on of Broadsl~stcrs 1771 N Sbrecb N~4,, Washington, D.O .... "590 2':~lris, I)/.. Jack M~ associate c nxleal pro c~sol o Suasgery~ L~II V~r~ ty of Californis~, Los Angeles, Callf .... 972 (~d~IId l}i. L ~el]l'V~ C]IIL~EII] T)rof~ssor Oil r~di0lrlgv Sh/r~ford UnivcrMty Medic M SShool, 2elo 41~c)/ CMif " . 964 Greene, Dr. lIarrv ~ N ~ th( Anthony ~ ~r~dy profc~sol of pathology and chairnum of the ~)8p~rtrll~II of t'attlology, Yale UiAversity School of Medlciae, New IIa~en, ()ann - . 966 IIelwig, Dr. Ycrdi:n, nd Christian patbologl~f~ St Lukos ,qospit:d X~nsas City, Me - - 946 Herbert, John K, p/~gideni, %Ut~mim Pabllshe*s As~ociatlon Ir, c -New York N.Y - ....... 938 Jol'd~n, I oa B. l,/~et , US. Sen~ or flozn ghc S ~te of Nor h Carolina ......... ~85 K~*]:m l)r ~her:rmn,. eh~irrnan DeI}~ ment o ~Icd ~ine, lk~onnt ~lnal ~OSplt~ MI&D~I ]~e~ch, F a ................ 9~I K~t ~ Dr. Leo, pro/%ssor of st atlgti¢$ and director of sfa~JstieaI l~,t,m'a- ~oc, 5, c g~n S ~* U ,er tv E~st Lansing, MJch 983 I£enucdy, TIon l~obez4 F., Urd~c4 States Se./ase ........ 985 Kermedy, John J, Ph D, chflilmalb [/ew~rtmen~ of Malketing~ Univr:rsity of -Not~*, Dame, Sou~h Bend~ ~n)d ........ 988 L/lC~y Dr. D~[td] B, chairman of rnurk ring, (~(&(/l.~te School of Basin,s Ad e~ c~ on Now Yo k [hd~e~Mtv -~cw York, X'y 01g~ acDo a d, i)r la c n c pro e ~or o urger, I~viw:rslt, of South mn C lifo{nia -R/edieM School, Los Ang(lcs, (~/if ~ --. 074 ~IcM ~hon, Dr Henry Ea ~n, New York Po/yelhfic Medical School New York~ NY ................ ~79 O'Ilare, John~ pzcside/t* "/'ob~e~o Workers Iutelr~%~ional l'z ion, 1522 K S%l~et NW ~%rasldngton, D.¢$ _ - ~90 P ereo ~, IPra*~k F.. Jr., c ~a rman Dc f~wa,'~ Tn arx#vney on 8rno <ll, g and Hea!!h and cx cutivc se(q,etm,y of Dilaware 'Juberlilos~ & II, nlth gtoi,ty, Wi]rnb~gton, Del .... 956 P~d o A~ ,e 5 a ng}3 ea ,~ 6c ue ~ i bruit ed by Joseph M Xittner at~r;*c~ hfcI¢~r,.a & Wilkiuson, W~sbiD~0a, D C q59 l~l)papo~t, Dr Isl~-. coiFsll tgrt¢ (q~es s{~ieQ~ ~Tf~ss]~n~ s I ¢ospl{~ We~gcbester (!uu*tty N.¥ .............. 992 Rigdor,, T)r. R. lq., professor of Dg~thoiDgy Ulli~(~t~isy Of TO'~s MeJical School (5alveston Tax ... 968 1]obertson, Ilon. A. Willis, U.S. Sen2tor rom the S ate o ~. r~:[n, Sen tie Office Ilofiding, Washiug~ou~ J3 () ..- 405 R~qcnbl/Ah, Dr ~[i]~on S~ as~o~i~t6 0]in]ca] prof(!sso/ Of },iedichlc, Now York Mcd ca Co ego, New York, N.Y - ...... 997 8cielme news lkrtilfle by University of l"oronto's ]~angln~. llesco~h lrtstivute, sttb~y itsed by Leonard B,-rti* , geiellca~ editor, Dcp~rclneDt of I~formation, Simt~e llnll, 17niv~rsity af Tolonto, "foronto, C~mada ...... 960 Sommers, Dr, S e o C a~o l e professor of pathology, ('Ohllf~[~i£L ta-i~a, /)eMffeld }lospiv.al, New Ymk, N.Y - ...... 952

CO-~TENT~ Statements submlgted Continued Si,erling, Dr. Theodor D., OoUege of Me4icine Uilive~i$ • of Ci~lcill- Pag~ n~,f Ci~L~n~tl Ohfo ........ 1017 V~asllcwski, ~,ince~ T~,Irresidcalt lq~tional hssocm~ion of Bro~d- ea.~L~rs, 1771 N Street ~W. Washington D.C 592 x3/ilc ~s~ Dr. Sigrund 1~.~ chief~ l~b~ratory service, ~ew York Ye'~r ~ns Hospital, FTr~ Avenuo at 24th ~trcc¢~ New York, N.Y 971 Wbfick, Dr. Charle~, New York Univcrsity~ New York, ~.Y ....... 9~ .~rmisCea4 III, M. W., chah'n~u~, Federal Law~ Gomlni~e, ~neriean ~p~pcr publishers A~ocia~ion, ~ew Y~rk, N.Y ........ 918 Bovcc~e~, HOII. Ward, ~cretary of ~he Washington S~ate ~e~ate, O]ympi~ Wash, ~s oIu~ion .......................... 9 par~men~ of E4uoatlon~ CcnLcnni~ Off~ Building, St. )~au[, Mmn ........................ 9~0 ~wwn~g~ Dr. V~alt~r W. pl'~id~rlt. Ber/g~r~ (~all~y pharCr~,ical Society, ~erge~ficl~, N~ ~ L ..... 92~ ~c~/~ Dr. ~rn~rd~ ~h~irr~ In~r~e~cv H~l~h F~du~ti~ ~d Welfa~ Progr~r~ Committee and Spendlo~ce, Dr. ~eorge, 0h~irman, J[n~ro~g~/Lu~y ~ubcomir~itL~e ot ~m~lli~lg ~d ]2(~1~h~ ~h~ ~t~t~ of Wa~h~i~g%~n, Departmen~ of 14eal~h, l~ubli¢ IIealth ~,uild~g, Olyrapia. Wash ~ Byb~% Don 1L, chief~ ~eal~b ~duc~ti~n ~nd Tra~i~ S~ction, Idsho 92[ ])op~r~r~all~ of I4~al~h~ ~¢~i~e~ Idallo ................. 921 Celebr~ze. Hou. ?mthnny J., Secretary, Depar~l~le~ of ~eMth, E~u- c~tion, and Wclfi~re (Le~¢er ~o Warren G. ~l~gnuson dated ~ch 22, 1965) ............................ 22 Cigarette AdvcrLisln~ Code . ~ - 5~g CI~ere, Dr. R. L.~ director of public h~It h, ~qtato of Colorado, Deps~ m~n~ of Publi~ 14eal~h, D~ver, Colo ............... 922 (~nne~ l~o~re~ E~ e~cutive ~ecvet~ry~ A~merlcan A~sociation of Sl~aool A~rm~istrators, W~shi~gC~n, DC 923 Cooper, 5,iar k k~., pr~ident and general m~umger, Adv¢~i~ing Fecl~ra- tlon of ~.m~ri~ ~x~c~ York N.Y ....... 925 Da ryrap e, l)r. ~i l~rd, dir~or, University l~ea ~h ~ervic~s, p± n~c. t~n Univer74ty; in~ru~r in medil~ine, C~h~nbia ~Sniversity; ch~irln~n~ ~ec~or~ on Cli~Jo~,l Medi¢i~,~, A~er~/~ College He~h As~oc~ti~)n~ princeton Un~ver~ity~ P~e~on~ N.J ~ • . 925 ~2~ Di~J~, Dr. Harold ~., Am~rica~ Cancer So~ie~y~ Inc., ~cs~a~c~l Edu- c~tio~ Ser~,ic~, N~w York, N. ~ .................... ~4~ Dixou~ )zion, p~,~l R~td) (~halrm~n~ F~d~r~l Trade Comminatory, W~shi~gt~n, D~, I~r~r~ d~e4 ~*~rch ~3~ 31~ I,nd April ~ to Senator Ma~nusnn ~ ~ ~ 40~ 111~ ~6~ Dunn, Dr. Jo~ E.~ prc~idcn'~ Publi~ ~Toalth Cancer Assooi.~l, ion of Americ~ ~ k~[~y~ (~a[if ........ 92~ ~dward$, Dr. Kay K., ~hief, D±visio~ of Adu]~ ilealth Servlce~; chairln~ ~I~ yl~,~d Comra ~ o~ ~mokil~ ~lzd ~c~]th I~eparg- Inc~ of Heai~h, Baltimore, ).~d ~27 F~rbcr~ Dr. Emm~uel~ pro~cssol" and chairmf~l~ ])~p~rtmei~l o~ ~athology, U~iv~r~i~y of ~i~t~bt~gh, ~ho~l u~ B~edicine, r~ember Pit ~bur g~ Pa ..... 9~7 ~yer~ ~1~l~on~ pre~idell~ Collectivist Hea|~h T~e~l~'~ Coiua~c~i~u~ ]~e~rt A~o~t~io~ ~rtford ~onn ...... 927 Graham, J~rla~h J., m~nag ~g e~ tot, ~dv~rtishlg A~ Chicago, I., 1~(~ d~l April 5 ~o ~i~l~o ~ ~2~gllu~on • ~ .... ~33 ~tI~trrcl~on, William J~.~ oommi~ioner Of ~gri~tl]~l~y~ ])~p~rtm~ o~" Ag,'icult, ure~ Columbia. S.C ~_ 928 H~r~,z~ Dr. ~or~r V~ ~]~n~]lor~ Amerlean C~oll~g~ of i~c~diology~ Sea~!e, Wa~l ......... 9~ H~rve~, Or. ll~o~i¸ ~., pre~den~ Arcter ~a~l (~,ll~r ~oclety~ llli/lois Divi.~ion~ Chic~o, Ill ........... 92~ J~l~r~o~ City, 5,~o ..... ~ ..................... 929

CONTENT~ VII

CIGARETTE LABELING AND ADVERTISING I~.OI~IIIA¥, ~6/~.IlCI{ 22, 1965 1L S. S~xa~, Wcz,*gi~y~c'r~: D,gg The comm~Lfee met at 10;10 ~.m. in room 5110 Nc~w Sefmls Office Buildilag, dxe Hen. ~Va~wen G. ~[agnuson~ ChMnrmn of iiLe cummitt ee, presidi1~. The C]~*~I,~N, The cm llr~ttee will (ome to or[b.'. We have a long list of wdl,essc~ and we ~ ant to proceed ks rapidly as possible, The Chalr has a shoi~; opening staLement wblch he would like to t~ead at this time. The committee opens he~L~ings tllis mornhlg o. a questiol~ ~ldeb iS Of VCI'¥ ~l"~at concerl] fo YIIglI~T nlil]i0n~ o~ ~Ltleti~'~,DS : ~rlla~t II%llS~ be done to assm'e tba~ all A~ner~eans are adequately htforrned ~f the hazards of smoking ! O~t January 15, vf this ye~r~ I i{lfroduced ~ proposed Federal Cigarette Labeling Act~ S. 559 to ~qun~ Ihat each and ewwy p~'~ge ,~ cl arettes oaz~:y in • "prominel~t" pla~e on d~c !abel it} "eo~sp~cueus and ffeg~ble t~pe~ tile statement W~mung: Continual cigarette smok- lllg lllay be hazardous to yollr he~lt]l ? This bil] wmdd also requi~ d~a5 e$~cb and (wery ])gckggc* of cigarettes sfafx~ ~}te a~ el'~g~ tar ~nd rdcodne yield per { igaretR~ ~s~miferm] y de- %erlnined b~ the one method approved by the Federal Trade Cmmnis- siom The Fe~lerai lr~de Commission has issutad , trmle regtd,~don rule, to become effevtive on July 1~ 1965~ which w(mld rcqnh'e %]early a~d prl]l]] i lit!Ill] V~ ill }all ad ~ artlshlg and oil ev~l~" pack. box. ('~r t Ol~ or o[her e~antainer in which cigarettes ~t~ sold to the eonmunlng publ i{%" a slate- irlartL ath~t cigare~Le smokin~ is da]~geyOll8 it} h~'a]l h and lfl~y Callse death Yrom cancer and other d~seasesd O r co e~gu% Senator M~urine Ncuberger. of Oregon has intro dileed ~ prn o[!d CtgltndN~ Advertlsin~ and Labeling ~ct, ~. 547~ which wouldPrequira (1 that each packable alnd each ~dvertisement contain the words "Caution : }Iabi~ll~l Slnol~ing ]8 inj lkrio11S tO heaidl~ ; ~} that each package disclose the aven~ge hi.Iris of ~;incrlmmated ug~ts'; and (31 tlmt the Federal Trade Commission set standarda to "provide ~vr r}m cllmdlation of all advertising matter which ~atds t~ make eig ~rette smoking attractive to children ~' l)nrin, g })ur grct_ ~ days of hearings~ we w 11 ei,. rimarilv, from., med~caI and educatto~ml/.~roups f~worable to ]~belm~ and adverhsmg reg~]ation. On Wednesday and Tlmrsday we expect to bear ,medicM wiNms~s in oppesb bm I o the leKislation. Next Monday and ~ uesday~ NOXE NtaJl Count1 ~s~iK~e~ l~ this b~&~l~ ; ~[le~2a~l p¢,~I gchuk. 1

2 CIGAl~TT~ LABELEqQ A~A,7) AD~t~ITVISYIqG and if necessary Thursday and Frldav, we will hear the Chairman of the Federal Trade Commission Paul ]~and Dixon, and repres~ntatlves of the affected indnstrie~, I would ~lso like to pu~ in the l~co*~I at this point a copy of S, 559 ~ad S. 547 and a copy of the s~ ~t ement I m~]~ ulmn *he int r c~duetlon of S. 559 and Senate Resohi~ion No. 196~32 of th~ State of Wa~hlngton Senate, tog6ther with a letter of tralxsmit~k (The material foilows :) [S 547, 89th Cong. l~t seas] A BILL TO r~nf~r ulmu the Federal Trade Commi~sic~n the power and duty to regttlate the a(Ive rtising mJ d labeling of cigarettes. Be ~t v~e(I by $~ Solate wad llo~e o] ltl~res~ta~veg el lhe ~l~ed ~lolq~ ~1Io~2 ~rLE S~¢'rIOX J This Act may be cited as the "~igarette Ad~eriising mad l~bollng ~f.. 2. The Co~gress hereby finds amI deelare~ that the ~lnrestr~ct~l promotion and advertising of cigarettes in interstate commerce, in the Hght (*? the eom elusive evidence that ¢$ga/'etle ~moking is InJurions Go health, cens~iV~tes grave threat to the puidic welfare. Sic. 3. It is therefvre the policy of the Congress, a~d the purpose of this Act-- (~) to rcqgire #hat cig'areIte packages coat,hi a w~rn~ng, that habitual srr/oki*~g of c~garet tes is inJw[ous to health, (b) to *~eqaire that each eigal~tle i~ekage disclose the average y~elds of Inerlrahmted a~e~]ts (a~ de,ned in section 4(f)} from tile cigarettes COn rained therein Imd (e) to eltminn t e elga~tte advertisImg ~hat tendu to make cigarette smok- ing attractive to children. Sr~. 4- AS VSed ]21 [hi~ Ae~ (a) ~he term "ei~amttte" mealls a~ly roll o~ Lobated, Wrapped i~ paper ov any substance other than fOba¢,~o. (b) The texm "Gomn~sslor;' ~eans the Federal Trade Commission. (e) The form "Federal Trade Gommission Act" means the AC< entifled "An Act re creah~ a Feder.tl Trade Gommissio,h ~o define its powers and duties, and for ol/le~ purposes", u~ilroved ~eptenlber 2G~ 19~4, as amended. (d) The term "comment, e" mean~ eoau[lcrc~c between any ~a£e, terrltory, o1" ~ossession of *he Uulied States, or the District e£ Col~mbia, s=d may ][*lace outside thereo~; or bet~n poi~l~s within the s~ine ~tate. territory, ov imssession~ or lhe Distr]et of Columbia, but through may place outside thereof; or withiIi any t~rr~t~)ry ~r possr~ion or the DiC,-~riet of Columbia. (e) The term '*United States" lrteans the sewrsl Sta~es, the District of Culumbia, anti the tezritori~ mad pos~<,ssions of the United S~ates. (f) The term "incriminated agent" means any substance found in cigarette Smuke which, as detezmined by the Oammiaslon, ~end~ to contribute to the medi~.al hazards of smoking. PALSI~ An~]'ISI~ AI~D LZ~EIINO OF ~[~ARETT~ S~.c. 5~ (a) 'the Federal Trade Commission, with the eool~rati~a of t~e Secretary of Heal/h, Educ~ivn, and Welfare. shall nstablish such staudard~ and requlremeuLs for tile labeling and adTertising (,~ cigarettes which are i~ eommer c~ as it may deenl ~ecessary to protect the public health